Carl Muir - Bio

FISHING GUIDE, COOK, DIVER, STORYTELLER, PROVIDER

Your guide, Carl Muir, has been fishing, diving and exploring the ocean on Tairua’s back doorstep since he was a young fella.

Carl fish learnt to fish, dive, gather a feed from the ocean and cook it up at the end of the day, with his father. The many good times and a realisation that not many people around the world were so fortunate to have such a playground, became an inspiration to make a living from taking people fishing and diving, and showing them the Coromandel’s natural beauty.

After completing university and a quick stint in corporate land, then travelling around the world, becoming a scuba instructor and fishing deckhand, Carl moved back to the Coromandel at the age of 30. He landed a dream job, marketing manager for the Coromandel tourism board, and settled in Tairua, one of his favourite places in the world, starting a family, with the arrival first of a girl - Bella and then a boy - Oscar. Carl’s passion for seafood shone through starting up the Whitianga Scallop Festival, which 15 years later is still an annual event, and developed the Coromandel’s ‘Good for Your Soul’ branding which still stands today..

In 2005 Carl started his first tourism business Epic Adventures, which quickly grew in to a beast! Carl forged a name for himself as one of NZ’s best kingfish guides. After five massive years running every facet of the business on his own, demand was strong and he hired more guides, and added more boats to the point three boats were all booked 250 days a year. Carl was fortunate to host fishing celebs like Mark Berg, Matt Watson, Andrew ET Ettinghausen, Nicky Sinden and plenty more, and this media coverage grew Epic even more. After ten years running this business, and pretty worn out, Carl decided to sell the business, spend more time with his family, and take stock of what he really wanted to be doing.

Carl spent some time helping other aspiring business owners follow their passion, and of course there was a lot of time fishing and diving for leisure, and in this time of reflection, about what really mattered in life, the brand PROVIDER was born.

Carl says “We are so lucky in New Zealand to have such a precious resource. The ocean is our Provider, not only of fresh healthy, nutritious food, but a place where you can get away from it all, and completely recharge. I’m lucky that I get to spend a large proportion of my time on, in or around the ocean, and provide for my family, by sharing these gifts with visitors to town. There is no place quite like Tairua, come and take a step back, breathe in the goodness and take a look at what life is supposed to look like! It is good for your soul.”

Carl’s vision with Provider, is still very much centred on fishing and diving, but with more of a focus on looking after the resource, taking time to really take in the whole Coromandel experience, encompassing fresh nutritious food sourced from the ocean and his extensive gardens, and realising what fishing is really all about - wellbeing and a way of life.

Carl is available for guiding 7 days a week, but on his days off you will still find him fishing and diving with his two kids or his mates, gathering a feed, and sharing it over a good meal. It is that passion for the ocean, and local knowledge that will shine through on a Coromandel fishing adventure with Carl.